The foundation is exactly what it says, women helping other women. The foundation is a non-profit organisation (NGO) focused on female empowerment and community upliftment: a programme to improve the lives of the less fortunate and previously disadvantaged women of South Africa.

Our founder, Cindy Nell-Roberts, is a well-known South-African celebrity, television presenter and Director of Cosmetix (Pty) Ltd. Cindy reached celebrity status as Miss South Africa and a Miss Universe runner-up in 2003, thereafter she became a popular television presenter and personality for shows such as Pasella, Survivor, Strictly Come Dancing and Wedding Bashers just to name a few.
Cindy spent over 15 years working with various charity projects and discovered that, above all, her passion in life is to help other women to improve their lives. The Women4Women foundation will focus on the empowerment and upliftment of women, with the end goal to help women improve their earnings, living conditions, confidence, appearance and to secure the future for their children.
Women4Women will fund projects such as the End girl hate initiative, founded by South African singing sensation, LeAnne Dlamini, as well as the Look good feel better cancer association.
The Women4Women foundation has partnered with the Mrs South Africa Pageant (a female empowerment and upliftment programme) and will be the official beneficiary of the Mrs South Africa annual fundraising ball.
Funds raised at the ball will be distributed to community projects which focus on job creation and aiding female entrepreneurs. Over and above these projects, funding will be redistributed back to the Mrs South Africa semi-finalists who will qualify for bursaries from the foundation so that they can continue to support community projects in their respective provinces. Mrs South Africa finalists are required to start community projects during the period of their entry but often do not have the financial means to sustain some wonderful initiatives.

Women4women is a platform for change makers to join hands and support, initiate and execute community upliftment projects with specific emphasis on female empowerment. Our mission is to ultimately create jobs, increase income, grow small female businesses and entrepreneurs thereby empower females of all ages in all spheres of life to improve their circumstances. We strive to narrow the gap of inequality and build a better tomorrow for the woman of Africa. Empowering and uplifting the women in our communities is the key to mobilizing economic growth.

Lobbying government, public and private institutions to raise funds, to facilitate, assist, initiate, fund or participate in projects and programs that economically uplift women in various communities.

Cindy Nell

CEO


Our founder, Cindy Nell-Roberts, is a well-known South-African celebrity, television presenter and Director of Cosmetix (Pty) Ltd. Cindy reached celebrity status as Miss South Africa and a Miss Universe runner-up in 2003, thereafter she became a popular television presenter and personality for shows such as Pasella, Survivor, Strictly Come Dancing and Wedding bashers to name a few. Cindy spent the past 15 years working with various Charities, NGO and projects and discovered that, above all, her passion in life is to help other women to improve their lives. The ultimate aim of which is to help women improve their earnings, living conditions, confidence, appearance and in so doing to secure a brighter future for their children.
Focusing on the empowerment and upliftment of women.

Hlengiwe Twala

Non - Executive Director


Hlengiwe Twala is the current Mrs South Africa, a wife, mother to 3 beautiful girls, businesswoman and motivational speaker. She's a co-owner of a Tammy Taylor nail salon. Mrs Twala is the founder of a community initiative called The Love Project. This program provides basic necessities to children from underprivileged backgrounds and mentors young people to become better versions of themselves. She's also a reading angel to school children in her community to encourage the culture of reading. This cause is close to her heart as she has a brother who is a Down syndrome living with epilepsy. As Mrs South Africa she works closely with the Cancer Association of South Africa to raise awareness about cancer. Mrs Twala is passionate about women empowerment and through her different platforms she educates and drives motivational talks to inspire and bring hope.
Founder of a community initiative called The Love Project.

Joani Johnson

Director


Former Mrs South Africa, Joani Johnson has been the CEO of Mrs South Africa (Pty) Ltd since 2011. The Pageant has seen tremendous growth under her guidance and expertise and grows from strength to strength each year. She is an acclaimed businesswoman in South Africa and an award-winning entrepreneur. Joani has created a winning team that has backed the company ever since. Joani has her degree in Communications and is currently studying towards her Master’s in Business Administration. She has over 15 years’ experience in the model, pageant and media industries. Joani is also the founder and CEO of Ace Models SA, the leading modelling academy in the country with over 17 franchises across South Africa and Namibia. She has been nominated for various awards including Africa’s most influential woman in Business and Government and is passionate about female empowerment.
Nominated for various awards including Africa’s most influential woman in Business and Government.

LeAnne Dlamini

Non - Executive Director


LeAnne is a multi-platinum selling artist; two-time South African Music Award winner; Metro FM Award winner and has achieved more than 5 top 10 hits. Despite her success, LeAnne is one of the most accessible artist’s engaging over 100 000 social media followers on Facebook, Instagram, Twitter and Snapchat. LeAnne has solidified her reputation as a key entrepreneur in South Africa. Her #EndGirlHate movement has drawn women from all walks of life to her, making her a noted thought leader in empowering women. She has collaborated with top designers to release her own line of clothing and #EndGirlHate product range. The brand, “LeAnne” is unstoppable and her husband and daughters are right there along side her every step of the way.
Founder of the #EndGirlHate movement.

Candice Robbertze

Mentor Manager


Candice Robbertze is a leader in the Wellness industry, and owns no less than 5 very successful businesses, all of them contributing to health, vitality and awareness of lifestyle. After studying Hotel Management and Cheffing at Wits Hotel School (now UJ), Candice managed 122 staff at Sandton Crown Plaza (Tsogo Sun), and this at only 20 years of age. Candice supports more than 12 different charities and projects, her passion to empower the nation.

Clive Roberts

Director


Clive Roberts is a well-known and respected South-African entrepreneur who rose to prominence at the age of 26 to be South-Africa's youngest businessman to list a company on the stock Exchange. He has subsequently built and advised on various other successful businesses ranging from Cosmetix (Pty) Ltd which he founded in 2002 (a Women4Women foundation sponsor) to businesses in the gaming and energy sectors. Clive will be involved in annual meetings in the Women4Women foundation in an advisory and guidance capacity. His extensive knowledge and experience in the financial and operational sectors will guide the foundations strategic and financial decisions.
Sponsor for the Woman4Women Foundation.

Areeba Baker

Social Media Manager


Areeba is an all-round social media maven and a professional makeup artist. Empowering females has always been something that she’s been passionate about.
What you put out in the world comes back