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Women in this country are a force to be reckoned with. They are the quiet heroes in most communities; the ones who carry more than their share and often do so without recognition. Slowly, more and more women are finding their voices and their feet, and with that we’re seeing far more female business owners and entrepreneurs. Read on to find out why women supporting female-owned businesses and initiatives is crucial:

Empowered women empower women

We know that even though our constitution is one of the most liberal and empowering in the world, when it comes to implementation of some of the rights we claim to stand for as a country, we still have a long way to go. Women are still abused, overlooked, and underpaid in many different contexts in society. Taking charge gives women the opportunity to uplift others; to break the cycle of disempowerment and to gain control over their lives. Women who are able to earn their own living and not be reliant on anyone for their survival, allowing them to break the cycle of dependence and vulnerability.

A stronger economy

Having women play a more active role in our economy can only be a good thing. More business owners mean more jobs; more jobs mean better opportunities and standard of living for more people. When women are exposed to the world of work, they will want to focus self-improvement and education, which will have a hugely positive effect in our country which is currently suffering from mass unemployment and a struggling education system. Ultimately, women-owned businesses increase the economic stability of families and communities, which is good for absolutely everyone.

Girl power!

Historically, women around the world have been underrepresented in business ownership. In many countries, women are still paid less than men for the same job and granted fewer loans to help them get their venture up and running. We have a long way to go in terms of equality, but there is no doubt that inspirational, fearless women who rise to the top are a massive source of inspiration for other women. Without female role models, the struggle would be that much harder.

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